Cinema City Association will present its new format of events – the two-day pop-up festival Cinema Now – on October 26 and 27 this year, in the premises of the cultural station Svilara in Novi Sad.
The name Cinema Now is based on a campaign of the same name implemented by the Cinema City Association a few years ago, which aimed to draw attention to a new generation of filmmakers in Serbia, which we then recognized as the most important and most powerful segment of filmmaking in our country. Today, these authors form the backbone of domestic cinema. They are the movie in Serbia today! Together with their colleagues in the region, this new generation of authors creates films that speak of the times we live in today.
The selection of films at Cinema Now will include the most interesting films of the younger generation of authors from the region: Serbia, Hungary, Romania, Bulgaria, Croatia, Slovenia, Austria…
Most of the filmmakers will be our guests for two days and the plan is that, like sessions known from the Cinema City Festival, we will arrange interviews with the authors (Q&A) after the screenings.
We envisioned four space zones where films will be broadcasted at the same time and one large concert stage on the plateau in front of Svilara.
Programs will begin in the afternoon.
We will announce the titles of the films as well as the names of the bands that will be performing in the coming weeks.
Cinema Now by design is most reminiscent of the Cinema City Festival editions held in 2015 and 2016 in Kineska četvrt in Novi Sad. It is a blend of good music, good movies and an attractive, once industrial, space that we now read as a zone of culture. We will use all segments of the Svilara cultural station: plateau in front of it, galleries, upstairs spaces.
The event will also feature drinks and food for those who want to spend all day and evening on site.
Entrance will not be charged and for the most attractive film screenings it will be possible to reserve a seat in advance to avoid crowds and nervousness at the entrance.
The Cinema Now project is being implemented by the Cinema City Association in cooperation with the Novi Sad 2021 Foundation – European Capital of Culture.